food trucks custom

3 Things that go into a Profitable Food Truck Design

Written By | Monday, October 29th, 2018

The food truck business is blowing up in popularity, and has been for several years with no sign of a slow down. With popular TV shows like ‘The Great Food Truck Race’ on the Food Network inspiring people to abandon traditional restaurants for innovative food truck cuisine, the food truck business is amping up and getting hyper competitive.

Your dream is to run a successful food truck business, and with today ls competition as fierce as it is, you need to a strong start out the gate. When you work with a company capable of creating a profitable food truck design that will accommodate your needs and delight your customers, your chance of being successful triples. After all, in 2017 more than 80 percent of new food truck businesses failed in their first two years with the leading cause to be due to inadequate designs.

This article is intended for help people understand what goes into a food truck design that will likely roll out in year-over-year growth.

custom food trucks

1 . The Food Truck Design Begins with the Platform

Once your food truck manufacturer has helped you find the truck, the platform build is the vital foundation to the design and its ability to be profitable. Some of the most common specs include:

  • 14 foot
  • 16 foot
  • 18 foot
  • 20 foot
  • Trailers
  • Spinners
  • Custom food trucks with specific dimensions

Your food truck builder should first discover your business model, growth goals, and understand your geographic market in order to help you choose the best platform likely to generate profit. Many food truck companies fail because they buy a food truck that’s too big and they waste money in operations. Then there are people buying food trucks that are too small; they think they are saving money by going small but in reality they wind up not having the space needed to grow, let alone function successfully. The best food truck design accommodates the business in the present while still offering room to grow based upon realistic goals.

start a food truck

2 . Food Truck Equipment

A profitable food truck design must call for new equipment. All too often food truck businesses will invest in used friers, griddles, freezers and other accoutrements in their quest to save money. But used food truck equipment is notorious for breaking down and causing owners to lose money while they are out of commission. Look for a food truck manufacturer that can get you wholesale prices; this way you are saving tons of money while getting top-of-the-line new food truck equipment.

The Juice Merchant food truck project

3 . Food Truck Body Design

Finally, look for a food truck company capable of creating an exterior design that brands your business while staying relevant to your buyer audience. Whether they use vinyl wrapping or hand-painted art with airbrushing technology, the design must be backed on marketing research to ensure it uses customer targeting considerations in its messaging, logo, colors, and aesthetic appeal. The design should also enable the food truck to be hyper competitive in its space and be a fan favorite for years to come.

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