The food truck business is booming. In 2017 ‘Forbes’ reported it as one of the top growing small businesses in America. Considering how the media has portrayed the food truck business in popular television shows over the last few years it’s no wonder why these four-wheel restaurants are exploding in popularity, and why more people are lining up to eat creative food from lunch trucks as opposed to restaurant dining.
On the flip-side of the coin, as popular as food trucks are, they also have high failure rates if the business is put together with little thought. Last year more than 80 percent of new food trucks failed in their first two years of business. The biggest reason was the vehicle itself. This is why buying a food truck from a top manufacturer is vital to your ability to see year-over-year growth.
Buying a Food Truck Begins with Understanding Growth Goals
All of your friends may tell you that your burgers are the best they’ve ever had, but if your growth goals don’t play into buying a food truck, your ability to make a profit will receive a big bite. The best food truck manufacturers will understand your growth goals and create a custom design to enable a healthy revenue stream that hits all your sales targets. Everything from the platform size to the equipment, and the technology and food truck design should be centered around achieving your growth goals. Avoid working with food truck companies that ask basic level questions and build vehicles to the wind; search for that true custom food trucks company that gets in the weeds functioning as your business growth consultant from the first weld down to the last brush stroke.
Invest in Custom Food Trucks
You may be tempted to buy a second-hand food truck, but there are high failure rates in the food truck business because so many people try to save a buck by picking these up only to hemorrhage money on non-stop repairs. Buying a food truck that’s new only requires routine maintenance. However, used food trucks can have ongoing costly mechanical repairs, equipment failures, and all the time your food truck is in the shop you are losing the ability to make money while sending your customers to the competition.
Buy a Food Truck from a Builder Marketer Hybrid
In order to see year-over-year growth, you need to delight your current and future customers. This means buying a food truck should involve working with a builder who has the marketing chops to do the industry research, forecast trends, and create a food truck design capable of staying fiercely competitive. The best food truck manufacturers can take your growth goals, menu, target market and demographics to design a vehicle that will see you through your profits for many years to come.
Buying a Food Truck is a Commitment
When you buy a food truck you are ultimately deciding on how successful you want to be. You’ve heard the old saying “you get what you pay for”, and this is certainly true when it comes to buying a food truck. Invest with a high-quality food truck company, and get a custom platform designed to achieve your goals.
