Winter can be a challenging time for many business types as most people stay home warm and cozy. Food truck businesses have it especially hard, and some decide to close shop for several months. However, some adapt their food truck strategy to winter and experiment with creative food truck menu ideas.
This article will explore ways that food trucks can attract customers by experimenting with their menus. Some menu ideas include:
- Hot foods
- Soups, stews, and chili
- Something creative and limited-time
- Warm drinks (hot chocolate, tea, cider, etc.)
- Seasonal flavors (pumpkin, peppermint, cinnamon, seasonal produce, etc.)
Four Food Truck Menu Ideas to Try This Winter
Winter is here again, and it’s the right time to think of a winter food truck strategy that will keep you on the float. Food trucks so popular in summer lose clients during cold months.
People prefer eating at home or in warm restaurants. One of the best ways to keep your food truck business running during winter is to try new food truck menu ideas.
1. Hot Foods to Combat the Cold
The cold season calls for a rethinking of your menu to include at least one warm dish. You can serve bacon-wrapped sweet potato bites as appetizers. The main course can consist of curried beef with winter vegetables on the menu.
A carrot and walnut pudding will be a sure way to lift the Christmas spirit of your clientele. Also, don’t forget to turn up the heat on the beverages with hot chocolate, hot tea, and other hot drinks.
2. Hot Soups, Stews, and Chilis
Hot soups are a staple of any cold season food menu. Their ease of cooking and serving makes them the perfect way to get your customers warmed up in the winter. Most people rank soup as the best food for cold weather, so add some to your menu if you don’t have it there already.
Any hot soup works well in the winter. However, some soups are more suitable than others for winter. Here are some cold season soup ideas that you can try out this winter:
- French onion soup
- Peppered potato soup
- Cajun chicken noodle soup
- Mushroom soup with cream and garlic
- Cheesy tomato soup with basil and garlic
Don’t be afraid to focus on curries, stews, and casseroles. Use versatile and readily available ingredients that can be cooked in various ways and enjoyed in many dishes like potatoes. Spicy foods keep people warm, so don’t shy away from including chili in your menu.
3. Bring in Seasonal Flavors
Seasonal ingredients will help make your food truck menu ideas come true through various tastes and smells. Here are some of the flavors you should use on your winter menu:
- Eggnog
- Chocolate
- Cinnamon
- Peppermint
- Cranberries
- Pumpkin spice
4. Hot Drinks to Warm the Belly
Winter calls for a hot festive drink, and while keeping the classic after-meal drinks menu is okay, more people will prefer a hot drink. A gingerbread hot chocolate or peppermint can be excellent menu additions. Classic apple cider or maple cider might do the trick for cider lovers.
Need Inspiration For Your Food Truck This Winter?
Contact us if you need more ideas to get you started with your food truck business this winter. Legion prides itself on creating and delivering world-class food trucks designed to inspire, cultivate, and bring people closer through the love of food.
