When starting a food truck, There’s a lot to consider besides just the vehicle and equipment. First, you need to understand your customer base and any potential competitors for the type of cuisine you’ll be offering. Your food truck design will also play a huge part in the success of your new venture.
Creativity Counts in Food Truck Design
When you’re just getting started, you’ll probably try getting noticed by setting up at farmer’s markets, festivals, or special events. You might even consider renting space in a food truck park.
Unfortunately, popular venues like those also draw lots of competing food trucks. How will your truck stand out from the crowd — especially when they’re parked right next to you?
An attractive, compelling design that clearly spells out your brand message is vital. This is especially true if you’re just getting started in the food truck business. Most people won’t have had a chance to try your food yet. Once they do, you’ll want them to spread the word about how delicious it is.
Having a memorable name, logo, and design will help them do just that. It will also help new customers find that amazing new food truck they’ve been hearing so much about!
Create an Attention-Grabbing Look
Draw potential customers in with custom design graphics that pique people’s interest, indicate what you have to offer, and are true to your brand. A professional designer will help you create a custom design that is eye-catching as well as aesthetically pleasing. Colors, fonts, and images should all reflect your brand and the message behind it.
Your food truck design should be attractive and inviting. Above all, it should be instantly recognizable. Whether you choose graphic black and white, bold, vivid neons, a soothing palette of pastels, or an entire rainbow of bright, happy colors, customers should immediately associate your truck design with your brand.
Integrate Technology into Your Design
At Legion, we offer multiple ways for you to integrate technology into your food truck design. From easy to update digital menu boards to crowd-pleasing neon lights, you can incorporate as much technology as you’d like. Would you like a state-of-the-art POS (point-of-sale) system? How about external speakers, WI-FI, a digital jukebox, or even a complete entertainment system?
Whatever your dreams for your ideal mobile restaurant, our expert graphic designers and marketers can help you bring those dreams to life. We’ll start by helping you develop a unique concept for your truck. Then we’ll customize your food truck to perfectly match that concept. From the kitchen layout to a custom-built website, you’ll drive away with a fully-branded food truck that will meet all of your needs.
Let Us Design the Perfect Food Truck for Your Brand
From graphics that immediately convey your brand to an interior that’s a chef’s dream, let Legion Food Trucks do it all. We’ll design your food truck to perfectly match your wants, needs, and desires. Contact us today for more information or to get the design process started!
