Running a successful food truck business can be very lucrative, but you’ve got to know how to diversify your revenue. Sure you can make a solid income doing the bare minimum, but with a few tweaks to the business plan, you’ll have the most popular custom-designed food truck in town. Here are six ways to create alternate revenue streams for your business.
Alternative Revenue Streams For Food Trucks
1. Blog Regularly for Your Food Truck Business
In 2020, marketers who blogged for their businesses received 13 times more ROI than those who didn’t blog or even blogged but it wasn’t on a consistent 2 to 4 times per month cadence. A successful food truck blog will attract new local customers to your business website and will strengthen the relationship you have with returning customers. Use your blog to set yourself apart from other food trucks by giving customers a sneak peek inside your business operations or share fun stories about your day-to-day adventures.
2. Harness the Power of Social Media
If you haven’t already, it’s time to get your food truck business on social media to get your name out there and to bring customers to your window. A successful food truck owner uses Twitter to alert followers about their location.
Which Platforms for Your Food Truck Business?
Food trucks rely heavily on visuals to attract customers. Having an instagram page for your food truck business is a great way to engage with your customers by sharing pictures of menu items, responding to comments, and sharing your whereabouts so fans can find you.
TIkTok is another platform that is huge for food trucks. A recent survey revealed that 36% of TikTok users have visited a restaurant after seeing it advertised in the platform. If you’re looking to get started with social media marketing, these two platforms can be a great place to find your audience.
3. Distribute Your Signature Spice Blend
Do you have a special sauce or a signature spice blend? Perhaps your made-from-scratch sourdough bread or handmade pasta are local favorites. Consider distributing your unique product at a local shop to help generate more income for your business and to get your name out there in the community. If new customers buy your products and like them, they’ll be more likely to stop by your food truck for dinner — and they’ll probably tell their friends, too.
4. Partner With Local Businesses
Consider partnering with other business owners in your community. Like they say, “two hands are better than one,” and we think the same goes for businesses. If you can find a good match, you’ll be able to mutually benefit from the partnership and your revenue will increase as well.
5. Cater at Exclusive Events
If you’ve made a name for yourself in the community, you can start advertising your catering services. Create packages for prospective clients and pitch your business to them. Consider events like weddings, birthday parties, and holiday gatherings. Challenge yourself to fill your schedule with catering events and your revenue will skyrocket.
A Few Extra Steps Can Go a Long Way
Your food truck business can be very successful if you take a few extra steps to diversify your income. These daily tasks will also help your business to run efficiently. If you’d like to learn more about creating your food truck, contact us here at Legion Food Trucks today.