Visibility is one of the biggest advantages food trucks enjoy in their pursuit of success. According to the Outdoor Advertising Association of America (OAAA), name recognition and display advertising ads on food truck wraps attract about 30,000 – 70,000 daily impressions. Leveraging a well-designed food truck wrap can effectively attract potential customers by out-displaying your competition.
Here are five tips to help you design an amazing food truck wrap:
How To Design A Food Truck Wrap in 5 Steps
The goal is to design a food truck wrap that leverages target customer psychology with high-quality images to create an eye-catching concept that will leave a lasting impression for years.
Here are five steps to designing your food truck wrap:
- Develop a concept
- Incorporate brand elements
- Research your customers
- Use high-quality images
- Make it legible
1. Develop a Clear Concept
Standing out from the crowd starts with a clear concept and an eye-catching design. Keep things simple, but include key elements to help make your truck stand out, such as catchy text, bold colors, and memorable images.
For example, the Dumpling Company worked on the Radical Sasquatch concept to promote their food truck, effectively capturing their brand essence.
Let’s say you’re the owner of a vegan food truck called The Veggie Grill. A catchy concept might be “Veggies On Wheels” – an easily recognizable phrase that people can quickly grasp and associate with your food truck.
2. Incorporate Your Brand Elements
Branding is everything, and it needs to be consistent across all your marketing initiatives. A strong brand identity will help customers instantly recognize your food truck when they see it on the street.
Use your logo, colors, and other elements from your existing branding to create a cohesive design that will wow every passerby.
Imagine if Veggie Grill opted to use a bright yellow background with their logo, brand colors, and an image of their food truck on wheels. The result? A wrap that catches attention a mile away and conveys a strong message about the food truck’s vegan offering.
3. Research Your Target Customers
Customers don’t like to feel like you’re selling to them; they prefer to feel like you’re communicating with them. Speaking to their problems, addressing their wants, and understanding how they think will help create a wrap that resonates with them.
Invest in researching your target customers, their needs, wants, and psychology. For example, young professionals and millennials may respond more positively to a bright, dynamic design.
Alternatively, older customers may prefer something more conservative and subtle.
Moreover, it helps to consider the context and mood of your parking spot. For example, the city vibe is wildly different from what you’ll experience in rural areas.
4. Use High-Quality Images & Graphics
Using top-notch images and graphics effectively captures people’s attention. Moreover, clarity is essential for any advertising, as it helps customers quickly understand your message.
For example, a vegan truck has to have images of various vegetables and clean, vibrant visuals complemented by a clear message.
5. Make it Legible
A food truck wrap will only be effective if potential customers can read and understand the messaging easily. Keep letters, words, and logos large enough for anyone passing by to read them from a distance.
Crystal clear messaging will attract the attention of hungry customers, and if they like what they see, you might have a new regular customer.
Design Your New Food Truck Wrap
No concept is out of reach for our team of fabricators and designers. Let us design a custom vinyl wrap to establish your food truck as one-of-a-kind. Contact us today or use our interactive food truck builder to get started.
