Food trucks have become an excellent option for people who wish to venture into the food industry. But with over 36,000 active food trucks in the U.S, the competition is stiff. So how can you make your food truck stand out?
No matter how delicious your food is, presentation matters a great deal. As such, your food truck must be inviting and this means that the colors and the graphic you choose have an impact on your mobile restaurant.
In this guide, we offer valuable tips to help you create a winning food truck graphic that will see your business soar. Here are four elements that will make your food truck stand out and grab the attention of your target customers:
Tips for Creative a Stand Out Food Truck Graphic
Creating an eye-catching and appealing graphic for your food truck is essential for attracting customers. Here are some tips to help you design an effective food truck graphic:
1. Big Is Better
Food trucks should be branded in a way that makes them noticeable from a distance. Often, food trucks are parked on streets and people need something they can easily see and identify. Using large fonts for your food truck graphic makes them easily visible.
Text and images used for your menu need to be big enough so people won’t have to strain when reading through your menu.
2. Be Colorful
Bright colors easily attract attention. However, the colors should match and create a favorable ambiance. Using high-contrast colors also makes your food truck graphic easily recognizable as it sets the difference between the background and your graphic text.
3. Consider Modern Graphic
Your food truck graphic creates a brand for your mobile restaurant. Leveraging technology helps you choose truck wraps that stand out. Choosing text and graphics that leave a lasting impression is paramount for the success of your business.
Using 3-D technology is an excellent way to create texts that speak to your customers. The height of the graphics determines your truck’s visibility. Placing the graphic at a reasonable height, particularly up on the truck makes them visible, and people can easily read them even in crowded places.
4. Include Everything That Matters
Creating a good truck wrap that grabs the attention of your target customers helps you stand out and remain competitive, regardless of your location. A truck wrap determines how easily it can be identified. With a great truck graphic that is clear and of high quality, your food truck will create a lasting impression on your customers.
Besides your menu, your food truck needs other elements such as your contact information and a logo. While you may not include everything you sell on the wrap, ensure that your menu is complete, with food prices. Your logo should also be enticing and your contact info clear and legible. This helps customers reach out to you whenever they need your services.
Get Expert Help from Legion Food Trucks
At Legion Food Trucks we understand how branding impacts your food truck business. We go where other manufacturers won’t. We are committed to helping you build a top-of-the-line food truck that checks all the boxes. We will also remove the hassle of getting licenses, permits, and approvals from the local health department.
Whether you are an established restaurant expanding into new markets or an aspiring entrepreneur launching your first business, Legion Food Trucks is dedicated to making this venture a success for you. We are here to provide you with the guidance and mentorship you need to navigate this competitive space. Get in touch with us and learn how to take your mobile restaurant a notch higher.
