The key to standing out in any neighborhood or festival is excellent food truck design. The outside of your truck is especially important in garnering attention. A well-designed food truck wrap can blow the competition out of the water and make sure your mobile food business is one of a kind.
We’ve got some tips and tricks to help you stay ahead of the competition and wind up with a killer food truck design.
Great Food Truck Design is Advertising on Wheels
You know that you are constantly advertising your brand while you drive from location to location. Luckily, when you’ve invested in a quality wrap design, being stuck in traffic is no longer a downer on your day. To capitalize on this, you’ll need to include not only your logo and branding but also place your social media handles in prominent locations on your food truck. Social media will be where your followers turn to discover where you’re headed next, so you’ll want to increase traffic to your social sites as much and as often as possible. Don’t forget to utilize all parts of your truck, including the rooftop! Even those in high-rise office buildings can connect with your brand as they glance down from their desks.
Tips for Design Success
Hire a Graphic Designer
A professional-looking design can make sure your brand looks trustworthy, unique, and everything you’ve always dreamed of. When you add that professional artwork to your custom food truck wrap, you’ll be drastically increasing the exposure and visibility of your food truck. Consider only hiring professional graphic designers who can help you with everything from logo design, to branding and marketing.
Be Bold
Use colors that will positively influence your sales. For instance, bright green colors often indicate freshness to buyers, while a neon yellow color might give your truck some retro flare. The science behind how the human eye works allow certain colors (like yellows and greens)to stand out from the background, even from miles away.
Check it Out from Every Angle
Make sure you determine how you want your truck to look when the windows are closed versus when they are open. You don’t want your graphic to look marred or broken up by an open window. How does the truck look from the back while driving down the highway? What is the view from the top? Utilizing all the angles will help you get the most bang for your buck.
Use Professional Installers
You want your food truck wrap to last a long time and get a great return on your investment. 3M reports that excellent graphics and signage could contribute to nearly a 20% increase in sales. So, hiring a professional team who will guide you through the process from design to installation is the key to your design being successful.
Get the Help of Our Experts for Your Food Truck Wrap Project
Our experience in making vibrant, memorable, and unique food trucks are guaranteed to make your truck stand out from the crowd. We can help you from start to finish with your food truck design, and our project managers will personally monitor your project, ensuring that you are “wowed” by the final product. Contact us today to get started.
